The Princes of Parma 2009

Promotion of  Parmigiano Reggiano cheese, Prosciutto di Parma (Parma ham), Culatello di Zibello  (Zibello ham) and Coppa di Parma (Parma salami) in Frankfurt.

The goal of this project was to present the different market segments - buyers, industry professionals and final consumers - with the most complete image of the Parma region, combining the gastronomic excellencies with the particularities of the traditions and unique aspects of their origins.

This promotional marketing initiative was carried out on behalf of Parma Alimentare in Frankfurt, one of the cities that best represents Germany from the point of view of the market, institutional relationships and German tourism in Italy.
Three events were organised:

  • Event presentation and tasting for industry professionals and the press

  • A workshop for German chefs

  • A Parma tasting menu in seven of the city's top restaurants



E-Learning
The new web-based training and consultancy service is activated. This is a virtual classroom where participants can access educational materials, listen to live lectures and "raise their hand" to participate in the topics being covered.

website



Mito group changes its company structure.
The OSA cooperative of Rome is Mito group's majority shareholder. OSA is an important national leader in the health and social assistance sector. With the acquisition of the majority in the Mito group company, it intends to improve its own communication as well as enter a new market.
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