THE COMPANY

Mito group is a marketing and public-relations company.

Together with other private companies and public institutions we communicate and "sell" products and areas within Italy and abroad, using integrated targeted audience communication strategies aimed at: buyers, the media, institutions, opinion leaders, end-users and consumers.

From promotional tours to targeted events, we use a vast range of "media" to win the attention of the public and to build effective relationships between the individuals involved:

events
public relations
media relations
publicity strategies
sponsorships
viral and word-of-mouth marketing
road shows



Setting out from Paris on July 20, Parigi-Pechino: cent'anni di passione is an international Road Show promoted by the Automobile Club of Italy and Overland featuring the Itala, the historic vehicle that won the Peking-Paris rally 100 years ago.

What is Paris-Peking: a hundred years of Italian passion?