he project consists in the promotion of Swedish and Norwegian golf tourism to Emilia Romagna.

A careful review of a recent market survey showed that one of the target groups that are most interested in playing golf in Italy is that of Scandinavian players, who could leave the Spanish golf courses (considered too expensive and overcrowded) for those of Italy, a country that has always been in their tourists' imagination.
Such higher attention would also be supported by the higher quality of the greens and services that the Italian golf clubs are currently able to offer.

The promotion will aim at soliciting demand through the matching of two types of behaviours: use of golf courses and use of typical local products (which can be added to some "Treatments for golf players' ailments" at the spas of the three Provinces), which will be introduced as the ideal complement, sharing the same high quality standards.